Ep. 41 Meet POPSUGAR Host & Coach Anna Renderer
Anna Renderer is the creator of The Sexy Confident Woman Formula and 7 Day Fat Furnace. She is a certified High Performance Coach and the host of POPSUGAR fitness, creating new workout video’s each week to over 700K subscribers.
She is a 1-Star Diamond coach for Team Beachbody, growing a network of fitness professionals and fitness enthusiasts to develop online businesses and brands to change more lives around the country.
Anna has a Masters Degree in Clinical Exercise Physiology and 11 years experience as a health and fitness coach.
Anna Renderer – Show Notes
What is your background?
Anna went to grad school for clinical exercise physiology. She originally entered the medical side because of her love of studying and working with anatomy, but she always found herself wishing she could have gotten to these people before they were sick.
“That’s when I really decided to change my path and not go towards medical and go more towards preventative side.
Anna started as a personal trainer and had a very successful mentor who encouraged her to reach for more than just personal training and got her thinking about products that she could create to build a business outside of the training studio.
How did POPSUGAR come about for you?
After Anna moved to L.A, she was only working with a few private clients and she was struggling to move forward in her career. She then came in contact with someone who told her there was an opening for a host on a fitness show. The show saw that Anna had products, a following, a webpage, great motivation and talent, and she was hired.
“When I first started doing video professionally I was terrified.”
What do you love doing the most right now?
Anna says training is her first love, but working with clients, doing online challenges, working with them on eating healthier, exercising and developing a mindset is a passion. By being an online coach, she gets to work with her clients daily.
“It’s got to happen within before it happens on the outside.”
What advice would you give someone how has or is creating their own business?
Anna believes that narrowing in on your preferred client base and looking at what you have to offer is important for any new business.
“I would say that it’s really really critical to start by understanding who you want to serve.”
What had been the biggest mistake you’ve made during your career?
Anna tells us the importance of being a good marketer. She said she has learned the hard way that you simply have to ask the market what they want.
“I decided to become a better marketer; I decided to do more research, care more about what my audience wants and it changed everything for me. I listened more and did less talking.”
What are your current challenges?
Anna says that doing the research, creating the product, creating content and building a following is the easy part.
“Now you have to sell it, and that’s a whole different ballgame. It is almost like business has just begun because now you have your product, now you know how you want to serve, you have the platform, (but) how do you get people to buy or invest?”
What are your three most impactful books?
“The Motivation Manifesto” by Brendon Burchard,
“The Greatness Guide” by Robin Sharma and
“15 Invaluable Laws of Growth” by John Maxwell
are the books that Anna cites as having the most impact on her.
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