Ep. 46 Meet Off Day Trainer Co-Founder, David Pitts
David Pitts is the co-founder of Off Day Trainer, a text message automation, lead generation, and client management platform built specifically for fitness professionals.
As a former gym owner, a Fitness Sales Manager, and personal trainer, David knows fitness. More importantly, he knows how to make fit pros successful using technology to make their sales cycle faster and client retention last longer.
Davit Pitts – Show Notes
How did you get started in this industry?
David started out as a personal trainer working part-time while playing college football. Even though playing in the NFL was David’s ultimate dream and goal, that did not happen for him. He continued on as a full-time trainer. The turning point in David’s life was meeting Todd Durkin.
“I saw what Todd was doing; his style, his energy reminded me so much of myself and for the first time I shifted my thoughts. Maybe I wasn’t supposed to be a football player, maybe I’m supposed to be like that guy.”
He wanted to train the football players and inspire people to greatness, and worked his way up to branching off and eventually starting his own facility.
What are the biggest challenges businesses in this field are facing today?
David says the biggest challenge he sees fitness professionals have is being able to have influence over their client’s health and diet outside of the regular training hours.
“As my list (of clients) grew, this level of engagement began to get more and more challenging I had spread myself too thin.”
How did you evolve your challenge into a business?
Where David was struggling with keeping his clients motivated, he would come up with a workout plan and use text messages as a notification and accountability tool.
When he had a simple task for clients to do, he would text them, which increased the chances of them doing it. As well, but sending it by text, everybody would see it and respond.
“I literally became known as the results guy in my area because I was really just delivering these touch points; I was engaging with them.”
How did Off Day Trainer grow from this?
As David was serving his clients personally through text messages, he found that the more clients he obtained the harder it was for him to follow through with the motivational texts. David teamed up with one of his long-term clients, who is also a CEO of a text messaging company. Together they developed a system to automate personalized text messages to continue supporting his clients and creating more time for training sessions.
“Just the feedback we have gotten so far from the end users, the personal training clients, is what I take the most pride in because ultimately that is what this is all about.”
What has been the biggest challenge of growing this part of your business?
David says because his system is so unique the challenge is really getting his clients to understand this system is to help trainers grow and impact more lives.
What are your most impactful books?
The books that have impacted David the most are “The Four Agreements” by Don Miguel Ruiz, “The Compound Effect” by Darren Hardy and “Motivation Manifesto” by Brendon Burchard
Who is your ideal client?
The ideal client for David is a health and fitness professional who is also in the entrepreneur mindset, and passionate about helping people.
“If there is one thing more important than client results it is the client experience.”
TEXT the word PODCAST to 56955 for David’s offer!
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