Ep. 40 Meet Fitness Pro Steve De La Torre

Steve de la Torre is the host of the Fitpro Inferno fitness/business podcast and creator of FitnessLeadsOnDemand.com – a library of done-for-you marketing funnels, tools and resources.

Steve has worked in the fitness industry for 19 years and has done everything from working as a personal trainer in a big box gym, to owning his own facility and even running the fitness program for a major fast food corporation.

Steve now spends his time helping fitness and health coaches to raise their marketing and business to the next level.

Steve De La Torre – Show Notes

How did you get involved with the fitness industry?

When Steve was 18, he got his first job at a big box gym. Steve’s goal was to make enough money to put himself through university. He worked at the front counter and one day saw a posting at the gym for a personal trainer certification course.

He was an athlete already, and saw the opportunity to train people as a way to make double what he did at the front desk, which would help pay for school.

“I learned really quickly that it was really all about personality matching. It had nothing to do with the workout; it’s just about personalities.”

Steve advanced in his career, but got burned out pretty fast.

“That’s when I really started to educate myself and learn more about how to get better results, how to motivate and learn about the business side.”

Steve no longer works with clients, and he works with fitness professionals on the business end of things.

What do you enjoy the most about what you are doing at this point in your career?

Steve has always been interested in marketing, even from when he was younger.

“What I enjoy most is taking a trainer, who is a fantastic trainer, who is great at what they do, but just doesn’t have the great presence and doesn’t have that branding ‘wow’.”

What are the most common mistakes that you see clients making?

In Steve’s experience, he finds trainers stop and give up on ventures or methods before they have a chance to see the success from it.

“What I would say is the biggest mistake that I see most trainers making is that they stop right before they’re about to hit that stride.”

What is your biggest challenge you have with your business?

Steve says one of the challenges he has had is not to get distracted. When you get distracted you under deliver.

“That for me has been a huge learning lesson from trying to do too many things from being distracted to promising certain things and end up not delivering.”

What helps you stay on the cutting edge?

Steve says things change in the industry quickly these days, but what always stays fresh is great content.

How do you stay on the cutting edge?

Steve says things change in the industry quickly these days, but what always stays fresh is great content.

What are the books that have impacted you the most?

“The 4-Hour Work Week” by Tim Ferriss,
“The Go-Giver” by Bob Burg and John David Mann and
“The 10X Rule” by Grant Cardone have been the books that have impacted Steve the most.

Who is your ideal client?

Steve says he always loves the underdog, because he has considered himself to be an underdog.
“The reason why I love the underdog is because there is so much potential, if just given the right chance.”

INTERVIEW LINKS:

www.FitnessLeadsOnDemand.com/fitpros

Learn how you can get started as a Certified Fitness Nutrition Specialist and MONETIZE your Nutrition Knowledge:

Lisa and Lucho Crisalle are the founders of Exercise & Nutrition Works, Inc., and the creators of the Certified Fitness Nutrition Specialist, CEU accredited home study program. They are Business Coaches focused on helping personal trainers, coaches, health practitioners and fitness industry experts Monetize Their Nutrition Knowledge with a proven SYSTEM to CONVERT Prospects into High Paying Clients; CREATE Custom Meal Plans based on the Individual; and AUTOMATE their Business to Add an Additional $10,000+ per month.

To get a copy of their ground breaking e-book “7 Proven Steps to Fill Your Nutrition Practice – and the 7 Most Common Mistakes to Avoid” that will work hand in hand with this Podcast to help you transform your business, go to https://monetizeyournutritionknowledge.com/7steps

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“Discipline is a muscle and the way that you build it is you use it more often.” ~Jeff Goins
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