Ep. 44 Meet Dr. Kathy Gruver

Kathy Gruver, PhD is an award-winning author and hosted the national TV show based on her first book, The Alternative Medicine Cabinet (winner Beverly Hills Book Awards). She has earned her PhD in Natural Health and has authored five books including, Body/Mind Therapies for the Bodyworker, Conquer Your Stress with Mind/Body Techniques (Winner Indie Excellence Awards, Beverly Hills Book Awards, Global E-book Awards, Irwin Awards, Finalist for the USA Best Books Award), Journey of Healing(Winner USA Best Book Awards, Beverly Hills Book Awards, Pinnacle Awards and the non-fiction category of the London Book Festival) and she co-wrote Market my Practice.

She has studied mind/body medicine at the famed Benson-Henry Institute for Mind-Body Medicine at Harvard Medical School and has been featured as an expert in numerous publications including Glamour, Fitness, Time, More, Women, Wall Street Journal, CNN, WebMD, Prevention, Huffington Post, Yahoo.com, Ladies Home Journal, Dr. Oz’s The Good Life, First, and Women. Dr. Gruver has appeared as a guest expert on over 250 radio and TV shows including NPR, SkyNews London, Every Way Woman, Morning Blend in Las Vegas, CBS Radio, and Lifetime Television, and has done over 200 educational lectures around the world for everyone from nurses in the Middle East to 911 dispatchers in New Orleans, corporations around the US and teachers in her own backyard. She just completed work on a project for the military to create and institute a stress reduction program. For fun and stress relief Dr. Gruver does flying trapeze and hip hop dance.

A past winner of NAWBO’s Spirit of Entrepreneurship Awards, Kathy maintains a massage and hypnotherapy practice in Santa Barbara, Calif. She has also produced an instructional massage DVD, Therapeutic Massage at Home; Learn to Rub People the RIGHT Way™ and is a practitioner with over 25 years of experience. Her award-winning book, The Alternative Medicine Cabinet was turned into a national talk show.

Dr. Kathy Gruver – Show Notes

What inspired you to get into the industry?

Kathy says she came across this industry by accident. She originally started out seeking to be an actress, but while in college apprenticed with a woman who taught her about massage and body work. When she set out to Hollywood to pursue her acting career, she had a plan to do massage in between her shoots.

“The mega shoots never came but I did start studying more massage; sixteen year later I have an award winning massage practice and I now do hypnotherapy, I have a couple degrees and I have written all the books.”

How did you get into writing and publishing books?

Kathy started writing for local newspapers and magazines, mainly because she had read that was a great way to build a practice. She notes that instead of paying for advertising, writing for publications gives you free advertising and publicity.

What do you like most about what you do?

The ability to reach people is one of the reasons Kathy loves what she does. She also sayas that speaking publicly is one of the most exciting things that she has the opportunity to do.

“I absolutely love being able to convey what I’ve learned.”

What are the most common mistakes people make in this industry?

Some people think when it comes to nutrition or working out that they need to do all or nothing.

“It can be a slow progression. You can do it one thing at a time; it doesn’t have this all or nothing lifestyle change.”

Another mistake a lot of people make is if they are going to do alternative medicine they think they do not have to see their primary care doctor.

What is a technique you use that you wish others knew about?

Kathy says that Reiki is one of the most unknown and misunderstood practices.

“It is a hands-on healing and energy technique and it’s phenomenal because it heals on all levels of body, mind and spirit.”

Other examples are hypnotherapy and hypnosis. These practices help heal you emotionally, with the fears and self-esteem issues that you are holding onto that you don’t want.

What do you wish you knew then that you know now?

She wishes she knew everything was going to be ok with her business. She says she spent a lot of time worrying about whether or not her business would be successful.

What is your biggest challenge?

Kathy says one of her biggest challenges is wearing too many hats: writing, speaking, interviewing, radio shows and servicing her massage clients.

What are your most impactful books?

“Mists of Avalon” by Marion Zimmer Bradley, “Diary of a Modern Yogi” by Douglas King and “Internal Medicine” by Terrence Holt are among the books that have impacted Kathy the most.

Who is your ideal client?

“Anyone who needs to hear about, stress, nutrition or just general health and motivation – I’m your girl.”

INTERVIEW LINKS:

Check out Kathy’s books here.
http://www.TheAlternativeMedicineCabinet.com

Learn how you can get started as a Certified Fitness Nutrition Specialist and MONETIZE your Nutrition Knowledge:

Lisa and Lucho Crisalle are the founders of Exercise & Nutrition Works, Inc., and the creators of the Certified Fitness Nutrition Specialist, CEU accredited home study program. They are Business Coaches focused on helping personal trainers, coaches, health practitioners and fitness industry experts Monetize Their Nutrition Knowledge with a proven SYSTEM to CONVERT Prospects into High Paying Clients; CREATE Custom Meal Plans based on the Individual; and AUTOMATE their Business to Add an Additional $10,000+ per month.

To get a copy of their ground breaking e-book “7 Proven Steps to Fill Your Nutrition Practice – and the 7 Most Common Mistakes to Avoid” that will work hand in hand with this Podcast to help you transform your business, go to https://monetizeyournutritionknowledge.com/7steps

*******
“Discipline is a muscle and the way that you build it is you use it more often.” ~Jeff Goins
*******
Want more great tips and insight on the health, fitness & wellness industry? Each episode of the FitPro Industry Podcast is designed to give you insight, strategies and ideas that you can implement today in your business! LISTEN NOW!
And, we would love for you to leave a review on iTunes! It’s kind of like a tip jar: LEAVE A REVIEW

Helpful Resources:
To learn about becoming a Certified Fitness Nutrition Specialist™ and implement a SYSTEM for your Nutrition business, check out www.NutritionCertification.com

And, to truly fast track your business, add $10,000+ per month and work with us hands-on to create a complete Custom Program for your business, join us for 3 days in Las Vegas! Learn all that is included and Register at: www.MonetizeYourNutritionKnowledge.com

Wow! you’re still reading this! Then let us take a moment to say you’re amazing! Connect with us below!
Connect with Lucho & Lisa:
Lucho on Facebook: www.facebook.com/luchocrisalle
Lisa on Facebook: www.facebook.com/lisacrisalle
Lisa on Instagram: www.instagram.com/lisacrisalle

Connect with NutritionCertification:
NutritionCert on Facebook: www.facebook.com/nutritioncertification/
NutritionCert on Instagram: www.instagram.com/nutritioncertification/
NutritionCert on Pinterest: www.pinterest.com/nutritioncert/
NutritionCert on Twitter: www.twitter.com/NutritionCert
NutritionCert on Youtube: www.youtube.com/NutritionCert
NutritionCert on LinkedIn: www.linkedin.com/groups/4085639