Nutrition Certification Blog

Ep. 55: TNT Nutrition owner, Shelby McDaniel

FitPro Industry Podcast Interview with Shelby McDaniel
Shelby McDaniel is owner operator of TNT Nutrition an online nutrition coaching company. TNT Nutrition offers personalized nutrition coaching through a range of services including but not limited to one on one coaching, mindful eating workshops, and self paced programs. One of Shelby’s many degrees and certifications includes an ENW Certified Fitness Nutrition Specialist so Shelby has a history and soft spot for (you and Lucho). She has held a coaching position in the health and wellness industry for over 12 years, and has solidified a full time profession as a nutrition coach and for the past 6 years. In 2016 Shelby gave her business a makeover and  rebranded, expanded her team of coaches, added more consumer products/services, and within 4 months of this TNT Nutrition was voted 12th amongst the top 50 online weight loss coaching programs which included celebrity trainers such as Jillian Michaels, Chris Powell, Julie Lohre to name a few. She was also just sought out by Kevin Harrington (the original Shark Tank) and his “As Seen on TV” campaign as a potential candidate for an upcoming 2017 TV campaign.

Shelby McDaniel – Show Notes

How did you get started in this industry?

Shelby has always been a leader and a competitor. As a young girl, she was always involved in sports and in college she fell in love with weight training.

“I was always trying to be the best; I was young and determined and invincible.”

Shelby entered the fitness industry as a personal trainer after college, and then received an opportunity to move to Virginia to help start a Max Muscle Sport Nutrition facility.

“It really set the way for me when it came to eventually what I’m doing today, so I’ll be forever grateful for that.”

At Max Muscle, Shelby was a manager but worked her way to providing a nutrition sector that changed the company in a big way.

In 2011, she had an opportunity to work with a multi million-dollar franchise. She went back to school to get her degree and then accepted the job where she was creating and fine-tuning systems and platforms in the nutrition field.

Shelby decided to go her own way in 2015 and she is forever grateful for the knowledge she gained which helped her develop a steady launch pad for her own business.

“I needed to take the risk and not partner and I needed to not be afraid to fail, because I know I’m capable of so much more.”

What has been your biggest challenge?

Finding the balance between work and personal life is a struggle for Shelby, which she says stems from her being so competitive.

“You have got to learn how to take that step back and re-evaluate and be in the moment, slow down a little bit and not put all your energy into just what is urgent and important. You have to take care of your health (and) you have to spend time with your family.”

What is your biggest success?

One of Shelby’s greatest moments was when two of her athletes obtained their IFBB Pro Card.

“Just the fact that I now have these pro athletes under my coaching was a really big deal!”

What advice would you share with the listeners?

She talks about how she struggled to do it all by herself, not wanting to ask for help. It was hard for her to let that go considering her competitive nature. Today she says it is one of the best things she has ever done.

“You can’t do it yourself.”

What advice would you give someone who is looking to branch out on his or her own?

When you are first starting out, Shelby says we all do what we have to do to pay the bills. As you move forward, she reminds us that your target market may not always be your ideal client and they aren’t always one in the same.

What books have impacted you the most?

“The 7 Habits of Highly Effective People” by Stephen Covey,  “Think Big and Kick Ass” by Bill Zanker and Donald Trump and “The Prosperous Coach” by Rich Litvin and Steve Chandler have all had a tremendous impact on her.

Who is your ideal client?

Shelby works with all types of people with all types of health and fitness goals. She provides more innovative coaching and not just meal plans.

“We virtually help any and all individuals that don’t require a diagnosis or treating any medical conditions.”


-Free gift: Go to and purchase my e-book Starter kit to Long-Term Weight Loss, for 50% off. Upon purchasing simply enter coupon code: FITPRO a $10 retail price for the book. We also have other free downloads and resources throughout the site that you can check out!

Learn how you can get started as a Certified Fitness Nutrition Specialist and MONETIZE your Nutrition Knowledge:

Monetize Your Nutrition Knowledge

Lisa and Lucho Crisalle are the founders of Exercise & Nutrition Works, Inc., and the creators of the Certified Fitness Nutrition Specialist, CEU accredited home study program. They are Business Coaches focused on helping personal trainers, coaches, health practitioners and fitness industry experts Monetize Their Nutrition Knowledge with a proven SYSTEM to CONVERT Prospects into High Paying Clients; CREATE Custom Meal Plans based on the Individual; and AUTOMATE their Business to Add an Additional $10,000+ per month.7-proven-steps-cover-3Dweb4

To get a copy of their ground breaking e-book “7 Proven Steps to Fill Your Nutrition Practice – and the 7 Most Common Mistakes to Avoid” that will work hand in hand with this Podcast to help you transform your business, go to

Discipline is a muscle and the way that you build it is you use it more often.” ~Jeff Goins
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